Our Executive Management
Nicholas Fiorentino, CEO
Holding a Bachelor of Science degree in Business Management from Coastal
Carolina University, Nicholas Fiorentino began his career purchasing single devices locally in his hometown of Philadelphia, PA and reselling them via eBay.
In 2009 Nicholas realized the demand for used and broken devices overshadowed the supply he was able to obtain locally and formed cash4iPhones.com and cash4BlackBerrys.com. Throughout 2009 and part of 2010, these properties helped boost Nicholas' business to the next level. In late 2010, Nicholas secured two rounds of financing and established a Board of Directors. Employees were hired as volume grew. At that time, Totem was born, launching first as a consumer site. In 2011 Totem has thus far enjoyed a 1,000% boost in revenue and has 25+ employees and vendors on staff.
Due to the incredible success of Totem's consumer site and the large amount of companies submitting orders through the consumer website, the decision to form Totem for Business was an easy one. Totem for Business has recently landed its first Fortune 500 Company as a client, assisting them not only with recycling thousands of devices but also creating customized solutions for wiping highly-sensitive data, harvesting the devices from employees scattered throughout the country, and tracking future inventory submissions to Totem for Business.
In his role as CEO, Nicholas sets the strategic direction for both Totem properties as well as oversees the Sales and Marketing functions. He is highly-experienced in contract negotiations both domestically and internationally. All inquiries for Nicholas should be directed to: Nicholas@HelloTotem.com
Rob Longo, CFO/COO
After graduating from West Chester University of Pennsylvania with a Bachelor of Science in Finance, Rob spent 9 years as a Staff Accountant at various organizations in the health care industry. Rob grew to become a Manager of Corporate Finance at SAP Americas, a publicly-held global company specializing in computer software. Before joining Nicholas Fiorentino at Totem, Rob was the Chief Financial Officer/Controller and Director of Finance at ICW, Inc., a privately held company serving the information technology industry.
As Totem's CFO/COO, Rob oversees both the financial and operational employees at Totem. Rob is actively involved in the Sales channel as well, with his deep corporate financial experience being a key selling point for Totem for Business customers. Rob understands the pain that our business clientele feel in attempting to track these difficult, non-fixed assets (smartphones) and helps create customized solutions for recycling fleet devices.